{"id":1478,"date":"2023-06-06T10:30:04","date_gmt":"2023-06-06T08:30:04","guid":{"rendered":"https:\/\/blinapp.com\/diferencia-entre-crm-y-erp\/"},"modified":"2023-06-22T13:36:18","modified_gmt":"2023-06-22T13:36:18","slug":"diferenza-entre-crm-e-erp","status":"publish","type":"post","link":"https:\/\/blinapp.com\/gl\/diferenza-entre-crm-e-erp\/","title":{"rendered":"Diferenza entre un CRM e un ERP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1478\" class=\"elementor elementor-1478\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b81cdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b81cdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2ebef2\" data-id=\"c2ebef2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa56a8 elementor-widget elementor-widget-image\" data-id=\"baa56a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-940\" alt=\"C\u00f3mo-gestionar-los-clientes-de-tu-negocio\" srcset=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-768x432.png 768w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-300x169.png 300w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-1024x576.png 1024w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-1536x864.png 1536w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7257a elementor-widget elementor-widget-heading\" data-id=\"ac7257a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Diferenza entre CRM e ERP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4120ebc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4120ebc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11b35caa\" data-id=\"11b35caa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7d925e elementor-widget elementor-widget-text-editor\" data-id=\"b7d925e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Chegamos ao fant\u00e1stico universo das siglas en ingl\u00e9s, nas primeiras veces que as vemos poden parecernos o mesmo, pero nada m\u00e1is lonxe da realidade.<\/p>\n<p>Hoxe imos falar das <strong>diferenzas entre un CRM e un ERP<\/strong>.<\/p>\n<p>CRM (Customer Relationship Management) e ERP (Enterprise Resource Planning) son dous sistemas inform\u00e1ticos diferentes.<\/p>\n<p>Un <strong>CRM<\/strong> centra-se nos clientes ou posibles clientes (leads). Ax\u00fadanos a<strong> xestionar as interacci\u00f3ns cos clientes e prospectos da nosa pyme<\/strong>, inclu\u00edndo a xesti\u00f3n da relaci\u00f3n cos clientes, a xesti\u00f3n da informaci\u00f3n do cliente e a xesti\u00f3n da satisfacci\u00f3n do cliente. Dito de outra forma, axuda ao teu negocio a controlar os clientes desde o momento en que son leads ou prospectos ata que xa realizaron a compra.<\/p>\n<p>Un <strong>ERP<\/strong>, por outra banda, \u00e9 un sistema de planificaci\u00f3n de recursos empresariais que <strong>abarca moitos procesos empresariais<\/strong>, inclu\u00edndo finanzas, contabilidade, produci\u00f3n, lox\u00edstica e recursos humanos.<\/p>\n<p>En resumo, un CRM centra-se na mellora da relaci\u00f3n cos clientes mentres que un ERP centra-se na planificaci\u00f3n e optimizaci\u00f3n do teu negocio de forma global.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8082edf elementor-widget elementor-widget-heading\" data-id=\"8082edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pode o CRM ser parte do ERP da mi\u00f1a pyme?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1478bd7 elementor-widget elementor-widget-text-editor\" data-id=\"1478bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Si, os <strong>ERP adoitan inclu\u00edr sistemas ou m\u00f3dulos de CRM<\/strong>. Moitas empresas implementan unha soluci\u00f3n ERP que incl\u00fae un m\u00f3dulo de CRM integrado, para ter unha <strong>visi\u00f3n completa dos seus procesos a dixitalizar<\/strong> e das s\u00faas relaci\u00f3ns cos clientes nunha \u00fanica plataforma.<\/p>\n<p><strong>Utilizar un CRM<\/strong> na t\u00faa pyme axudarache a ver a cantidade de leads ou prospectos que se converten en clientes, os clientes que repiten a compra, poder\u00e1s enviar correos ou facer recordatorios cando o consideres oportuno. Tam\u00e9n che permitir\u00e1 controlar a cada cliente e incluso comprobar se est\u00e1 satisfeito, o que che permitir\u00e1 mellorar os procesos no futuro.<\/p>\n<p>A integraci\u00f3n dun CRM dentro dun ERP pode ser moi \u00fatil para tomar decisi\u00f3ns e ter unha visi\u00f3n m\u00e1is completa e precisa dos clientes, o que pode axudar \u00e1 empresa a tomar decisi\u00f3ns informadas e mellorar a s\u00faa relaci\u00f3n cos clientes. Non obstante, tam\u00e9n \u00e9 posible utilizar sistemas separados para ERP e CRM, en funci\u00f3n das necesidades espec\u00edficas da empresa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578e148 elementor-widget elementor-widget-template\" data-id=\"578e148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"728\" class=\"elementor elementor-728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-100df1a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"100df1a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61796e6b frostedglass\" data-id=\"61796e6b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e76e246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e76e246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55cfb4c3\" data-id=\"55cfb4c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235ceceb elementor-widget elementor-widget-image\" data-id=\"235ceceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-300x300.png\" class=\"attachment-medium size-medium wp-image-41\" alt=\"\" srcset=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-300x300.png 300w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-1024x1024.png 1024w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-150x150.png 150w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-768x768.png 768w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-1536x1536.png 1536w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-2048x2048.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbee712 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2cbee712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/open.spotify.com\/show\/65OD6GKsF1qlxppKt7aKWU\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Esc\u00fachanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bd9d8e3\" data-id=\"1bd9d8e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bdb9bc4 elementor-widget elementor-widget-text-editor\" data-id=\"2bdb9bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si no te apetece leer puedes<br \/>escuchar nuestro podcast<br \/><strong>Comercio Local y Digital<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4f4c7 elementor-widget elementor-widget-text-editor\" data-id=\"5c4f4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Disponible en:<\/p><ul><li><a href=\"https:\/\/open.spotify.com\/show\/65OD6GKsF1qlxppKt7aKWU?si=7bJlpV5-Qs68uwAOHT9ITA&amp;dd=1\" target=\"_blank\" rel=\"noopener nofollow\">Spotify<\/a><\/li><li><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/comercio-local-y-digital\/id1683351348\" target=\"_blank\" rel=\"noopener nofollow\">Apple Music<\/a><\/li><li><a href=\"https:\/\/music.amazon.es\/podcasts\/87098e61-f9b7-4395-aaab-7984eafd9349\/comercio-local-y-digital\" target=\"_blank\" rel=\"noopener nofollow\">Amazon Music<\/a><\/li><li><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOWM0MzExYy9wb2RjYXN0L3Jzcw\" target=\"_blank\" rel=\"noopener nofollow\">Google Podcast\u00a0<\/a><\/li><li><a href=\"https:\/\/open.podimo.com\/podcast\/a252f8f3-264d-45ef-a974-60337fffa566\" target=\"_blank\" rel=\"noopener nofollow\">Podimo<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6749da0 elementor-widget elementor-widget-heading\" data-id=\"6749da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No que debo invertir: nun ERP ou nun CRM?\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a9a68 elementor-widget elementor-widget-text-editor\" data-id=\"09a9a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Se decides contratar un CRM ou un CRM integrado nun ERP depender\u00e1 de moitas cousas.<\/p>\n<p>Antes de nada, puntualizo que os ERP, moitas veces, poden contratarse por m\u00f3dulos ou partes. Isto permitir\u00edache comezar a usar o m\u00f3dulo do ERP dedicado \u00e1 xesti\u00f3n de clientes, CRM, e m\u00e1is adiante decidir se queres dixitalizar m\u00e1is procesos do teu negocio e seguir comprando outros m\u00f3dulos.<\/p>\n<p>Pero volvendo ao tema, a decisi\u00f3n sobre se <strong>investir nun CRM ou nun ERP depende das necesidades espec\u00edficas de cada pyme<\/strong>. Ambas as soluci\u00f3ns poden ser moi \u00fatiles, depende dos procesos, tama\u00f1o e obxectivos.<\/p>\n<p>Se unha pyme se enfoca en mellorar a relaci\u00f3n cos seus clientes e ter unha visi\u00f3n completa das s\u00faas interacci\u00f3ns con eles, pode ser m\u00e1is aconsellable investir nun CRM. Isto pode axudar \u00e1 empresa a aumentar a satisfacci\u00f3n do cliente, fidelizar aos clientes e mellorar a s\u00faa capacidade para tomar decisi\u00f3ns informadas sobre o seu negocio.<\/p>\n<p>Por outro lado, se unha pyme busca optimizar e automatizar os seus procesos empresariais, un ERP pode ser unha mellor opci\u00f3n. Un ERP pode axudar \u00e1 empresa a ter unha visi\u00f3n completa das s\u00faas finanzas, contabilidade, produci\u00f3n, lox\u00edstica e recursos humanos, o que pode axudar a mellorar a eficiencia e reducir os custos.<\/p>\n<p>En resumo, a elecci\u00f3n entre un CRM e un ERP depende das necesidades espec\u00edficas de cada pyme. De forma simplista diremos que se s\u00f3 nos interesan os clientes non \u00e9 necesario investir nun ERP, con un CRM \u00e9 suficiente, pero se queremos controlar m\u00e1is procesos de forma conxunta cun CRM non fas nada, necesitas un ERP.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Diferenza entre CRM e ERP Chegamos ao fant\u00e1stico universo das siglas en ingl\u00e9s, nas primeiras veces que as vemos poden parecernos o mesmo, pero nada m\u00e1is lonxe da realidade. Hoxe imos falar das diferenzas entre un CRM e un ERP. CRM (Customer Relationship Management) e ERP (Enterprise Resource Planning) son dous sistemas inform\u00e1ticos diferentes. Un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-1478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paso-2-gl"],"_links":{"self":[{"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/posts\/1478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/comments?post=1478"}],"version-history":[{"count":11,"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/posts\/1478\/revisions"}],"predecessor-version":[{"id":1631,"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/posts\/1478\/revisions\/1631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/media\/1455"}],"wp:attachment":[{"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/media?parent=1478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/categories?post=1478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blinapp.com\/gl\/wp-json\/wp\/v2\/tags?post=1478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}