{"id":1470,"date":"2023-06-06T10:30:04","date_gmt":"2023-06-06T08:30:04","guid":{"rendered":"https:\/\/blinapp.com\/diferencia-entre-un-crm-i-un-erp\/"},"modified":"2023-06-06T11:47:12","modified_gmt":"2023-06-06T11:47:12","slug":"crm-i-an-erp-en-arteko-diferentzia","status":"publish","type":"post","link":"https:\/\/blinapp.com\/eu\/crm-i-an-erp-en-arteko-diferentzia\/","title":{"rendered":"CRM eta ERP arteko desberdintasunak: Zer da hobeena zure negoziorako?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1470\" class=\"elementor elementor-1470\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b81cdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b81cdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2ebef2\" data-id=\"c2ebef2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa56a8 elementor-widget elementor-widget-image\" data-id=\"baa56a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-940\" alt=\"C\u00f3mo-gestionar-los-clientes-de-tu-negocio\" srcset=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-768x432.png 768w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-300x169.png 300w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-1024x576.png 1024w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-1536x864.png 1536w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7257a elementor-widget elementor-widget-heading\" data-id=\"ac7257a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Difer\u00e8ncia entre un CRM i un ERP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4120ebc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4120ebc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11b35caa\" data-id=\"11b35caa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2944afa4 elementor-widget elementor-widget-text-editor\" data-id=\"2944afa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ingelesezko esaldien izugarrizko unibertsoan sartu gara, hasieran berdinak dira uste izan daitezkeenak, baina errealitatea hain hurbil dagoen ez daiteke.<\/p><p>Gaur, <strong>CRM eta ERP arteko ezberdintasunak azalduko ditugu.<\/strong><\/p><p>CRM (Customer Relationship Management) eta ERP (Enterprise Resource Planning) bi sistema informatiko desberdin dira.<\/p><p>CRM-k bezeroekin edo bezero posibleekin (lead) lotutako gauzak jorratzen ditu. Hau laguntzen digu bezeroekin eta gure pimen arteko interakzioak kudeatzeko, bezeroekin harremanaren kudeaketa, bezeroaren informazioaren kudeaketa eta bezeroaren pozikuntzaren kudeaketa barne. Hau da, zure negozioak bezeroak kontrolatzeko laguntzen du, lead edo prospectoen momentutik erosketaren momentura arte.<\/p><p>Bestalde, ERP, eragile enpresarien baliabideen planifikazio-sistema bat da, finantza, kontabilitate, ekoizpena, logistika eta langileen artean izaten dituen prozesu enpresarial asko barne hartzen dituena.<\/p><p>Laburbilduz, CRM-k bezeroekin harremanak hobetzeko aritzen da, ERP-k, aldiz, zure negozioa modu orokorrean planifikatzen eta optimizatzen du.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8082edf elementor-widget elementor-widget-heading\" data-id=\"8082edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nire pimearen ERPan CRM bat parte izan dezake?\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1478bd7 elementor-widget elementor-widget-text-editor\" data-id=\"1478bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bai, <strong>ERP-ek CRM sistemak edo moduluak barne izan ohi dituzte.<\/strong> Enpresa askok ERP soluzio bat inplementatzen dute, eta horrek integraziozko CRM modulu bat barne hartzen du, beren prozesu digitalizatzeko eta bezeroekin duten harremanen ikuspegi osoko bat lortzeko plataformaz.<\/p><p><strong>CRM bat erabiltzeak zure pimean<\/strong> lead edo prospektu bihurtzen diren bezero kopurua ikusteko lagunduko dizu, erosi egiten duten bezeroak, mezulariak bidaltzeko edo gogorarazteko aukera izango duzu. Era berean, bezero bakoitzaren kontrola izan dezakezu eta baita haren pozikuntza ikusi ere, etorkizuneko prozesuak hobetzeko.<\/p><p>CRM bat ERP barruan integratzeak erabakiak hartu eta bezeroen ikuspegi osoko eta zehatza eman dezake, horrek enpresetan erabakiak argitu eta bezeroekin duten harremana hobetzen lagundu dezake. Hala ere, ERP eta CRM sistema desberdinak erabiltzea ere posible da, enpresaren behar espezifikoetan oinarrituta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578e148 elementor-widget elementor-widget-template\" data-id=\"578e148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"728\" class=\"elementor elementor-728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-100df1a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"100df1a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61796e6b frostedglass\" data-id=\"61796e6b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e76e246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e76e246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55cfb4c3\" data-id=\"55cfb4c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235ceceb elementor-widget elementor-widget-image\" data-id=\"235ceceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-300x300.png\" class=\"attachment-medium size-medium wp-image-41\" alt=\"\" srcset=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-300x300.png 300w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-1024x1024.png 1024w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-150x150.png 150w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-768x768.png 768w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-1536x1536.png 1536w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-2048x2048.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbee712 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2cbee712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/open.spotify.com\/show\/65OD6GKsF1qlxppKt7aKWU\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Esc\u00fachanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bd9d8e3\" data-id=\"1bd9d8e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bdb9bc4 elementor-widget elementor-widget-text-editor\" data-id=\"2bdb9bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si no te apetece leer puedes<br \/>escuchar nuestro podcast<br \/><strong>Comercio Local y Digital<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4f4c7 elementor-widget elementor-widget-text-editor\" data-id=\"5c4f4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Disponible en:<\/p><ul><li><a href=\"https:\/\/open.spotify.com\/show\/65OD6GKsF1qlxppKt7aKWU?si=7bJlpV5-Qs68uwAOHT9ITA&amp;dd=1\" target=\"_blank\" rel=\"noopener nofollow\">Spotify<\/a><\/li><li><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/comercio-local-y-digital\/id1683351348\" target=\"_blank\" rel=\"noopener nofollow\">Apple Music<\/a><\/li><li><a href=\"https:\/\/music.amazon.es\/podcasts\/87098e61-f9b7-4395-aaab-7984eafd9349\/comercio-local-y-digital\" target=\"_blank\" rel=\"noopener nofollow\">Amazon Music<\/a><\/li><li><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOWM0MzExYy9wb2RjYXN0L3Jzcw\" target=\"_blank\" rel=\"noopener nofollow\">Google Podcast\u00a0<\/a><\/li><li><a href=\"https:\/\/open.podimo.com\/podcast\/a252f8f3-264d-45ef-a974-60337fffa566\" target=\"_blank\" rel=\"noopener nofollow\">Podimo<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6749da0 elementor-widget elementor-widget-heading\" data-id=\"6749da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nork erabaki behar dut inbertitu: ERP edo CRM bat?\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03f1af elementor-widget elementor-widget-text-editor\" data-id=\"e03f1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Horretarako, CRM bat edo ERP bateratutako CRM bat kontratatu erabakiak askotan arreta handikoak dira.<\/p><p>Lehenbailehen, azpimarratu behar dut ERP-k, behin baino gehiagotan, modulu edo zatiak kontratatzen direla. Honek aukera ematen dizu hasi ERP-ren moduluari dagokion CRMaren kudeaketan eta geroago erabaki dezakezu zein diren zure negozioaren prozesuak digitalizatzeko eta beste moduluak erosteko.<\/p><p>Baina gaia berriz, <strong>CRM edo ERP bateratutako CRM bat inbertitu ala ez erabakiak pime bakoitzaren behar espezifikoetan oinarritzen da<\/strong>. Bi aukera horiek oso erabilgarriak izan daitezke, prozesuen, tamainaren eta helburuen arabera.<\/p><p>Pime batek bezeroekin duten harremana hobetzeko eta haien arteko interakzioak oso ikuspuntu osokoak izateko arreta jartzen badu, gomendagarriagoa izan da CRM bat inbertitu. Honek enpresetan bezeroaren pozikuntza handitzea, bezeroak fidelizatzea eta negozioari buruzko erabaki informatuak hartu ahal izatea lagundu dezake.<\/p><p>Bestalde, pime bat bere prozesu enpresarialak optimizatzeko eta automatizatzeko bila badago, ERP bat aukera onena izan daiteke. ERP-k enpresari finantza, kontabilitate, ekoizpena, logistika eta baliabide giza ikuspegi osoko bat eskaintzen dio, horrek eraginkortasuna hobetzeko eta kostuak murrizteko lagundu dezake.<\/p><p>Laburbilduz, CRM eta ERP arteko hautaketa pime bakoitzaren behar espezifikoetan oinarritzen da. Modu sinplean esan dezakegu bezeroak bakarrik interesa badu ERP batean inbertitzea ez dela beharrezkoa, CRM batez nahiko da, baina prozesu gehiago kontrakontrolatzeko CRM batekin batera ERP bat beharrezkoa da.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Difer\u00e8ncia entre un CRM i un ERP Ingelesezko esaldien izugarrizko unibertsoan sartu gara, hasieran berdinak dira uste izan daitezkeenak, baina errealitatea hain hurbil dagoen ez daiteke. Gaur, CRM eta ERP arteko ezberdintasunak azalduko ditugu. CRM (Customer Relationship Management) eta ERP (Enterprise Resource Planning) bi sistema informatiko desberdin dira. CRM-k bezeroekin edo bezero posibleekin (lead) lotutako [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-1470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paso-2-eu"],"_links":{"self":[{"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/posts\/1470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/comments?post=1470"}],"version-history":[{"count":4,"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/posts\/1470\/revisions"}],"predecessor-version":[{"id":1476,"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/posts\/1470\/revisions\/1476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/media\/1453"}],"wp:attachment":[{"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/media?parent=1470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/categories?post=1470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blinapp.com\/eu\/wp-json\/wp\/v2\/tags?post=1470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}