{"id":1462,"date":"2023-06-06T10:30:04","date_gmt":"2023-06-06T08:30:04","guid":{"rendered":"https:\/\/blinapp.com\/diferencia-entre-crm-y-erp\/"},"modified":"2023-06-06T10:49:49","modified_gmt":"2023-06-06T10:49:49","slug":"diferencia-entre-un-crm-i-un-erp","status":"publish","type":"post","link":"https:\/\/blinapp.com\/ca\/diferencia-entre-un-crm-i-un-erp\/","title":{"rendered":"Difer\u00e8ncia entre un CRM i un ERP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1462\" class=\"elementor elementor-1462\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b81cdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b81cdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2ebef2\" data-id=\"c2ebef2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa56a8 elementor-widget elementor-widget-image\" data-id=\"baa56a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-940\" alt=\"C\u00f3mo-gestionar-los-clientes-de-tu-negocio\" srcset=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-768x432.png 768w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-300x169.png 300w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-1024x576.png 1024w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36-1536x864.png 1536w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/05\/Diseno-sin-titulo-36.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7257a elementor-widget elementor-widget-heading\" data-id=\"ac7257a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Difer\u00e8ncia entre un CRM i un ERP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4120ebc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4120ebc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11b35caa\" data-id=\"11b35caa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2944afa4 elementor-widget elementor-widget-text-editor\" data-id=\"2944afa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Arribem al fant\u00e0stic univers de les sigles en angl\u00e8s, les primeres vegades que les veiem poden semblar-nos el mateix, per\u00f2 res m\u00e9s lluny de la realitat.<\/p>\n<p>Avui parlem de les <strong>difer\u00e8ncies entre un CRM i un ERP<\/strong>.<\/p>\n<p>CRM (Customer Relationship Management) i ERP (Enterprise Resource Planning) s\u00f3n dos sistemes inform\u00e0tics diferents.<\/p>\n<p>Un <strong>CRM<\/strong> es centra en els clients o possibles clients (leads). Aquest ens ajuda a <strong>gestionar les interaccions amb els clients i prospectes de la nostra pime<\/strong>, incloent la gesti\u00f3 de la relaci\u00f3 amb els clients, la gesti\u00f3 de la informaci\u00f3 del client i la gesti\u00f3 de la satisfacci\u00f3 del client. \u00c9s a dir, ajuda el teu negoci a controlar els clients des del moment que s\u00f3n leads o prospectes fins que ja han realitzat la compra.<\/p>\n<p>Un <strong>ERP<\/strong>, d&#8217;altra banda, \u00e9s un sistema de planificaci\u00f3 de recursos empresarials que <strong>abasta molts processos empresarials<\/strong>, incloent finances, comptabilitat, producci\u00f3, log\u00edstica i recursos humans.<\/p>\n<p>En resum, un CRM es centra a millorar la relaci\u00f3 amb els clients mentre que un ERP es centra en la planificaci\u00f3 i optimitzaci\u00f3 del teu negoci de forma global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8082edf elementor-widget elementor-widget-heading\" data-id=\"8082edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pot formar part el CRM de l'ERP de la meva pime?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1478bd7 elementor-widget elementor-widget-text-editor\" data-id=\"1478bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed, <strong>els ERP solen incloure sistemes o m\u00f2duls de CRM<\/strong>. Moltes empreses implementen una soluci\u00f3 ERP que inclou un m\u00f2dul de CRM integrat, per tenir una <strong>visi\u00f3 completa dels seus processos a digitalitzar<\/strong> i de les seves relacions amb els clients en una \u00fanica plataforma.<\/p>\n<p><strong>Utilitzar un CRM a la teva pime<\/strong> t&#8217;ajudar\u00e0 a veure la quantitat de leads o prospectes que acaben sent clients, els clients que repeteixen compra, podr\u00e0s enviar correus o fer recordatoris quan ho consideris. Tamb\u00e9 et permetr\u00e0 controlar cada client i fins i tot veure si est\u00e0 satisfet i aix\u00ed poder millorar processos en el futur.<\/p>\n<p>La integraci\u00f3 d&#8217;un CRM dins d&#8217;un ERP pot ser molt \u00fatil per prendre decisions i donar una visi\u00f3 m\u00e9s completa i precisa dels clients, la qual cosa pot ajudar l&#8217;empresa a prendre decisions informades i millorar la seva relaci\u00f3 amb els clients. No obstant aix\u00f2, tamb\u00e9 \u00e9s possible utilitzar sistemes separats per a ERP i CRM, depenent de les necessitats espec\u00edfiques de l&#8217;empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578e148 elementor-widget elementor-widget-template\" data-id=\"578e148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"728\" class=\"elementor elementor-728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-100df1a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"100df1a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61796e6b frostedglass\" data-id=\"61796e6b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e76e246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e76e246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55cfb4c3\" data-id=\"55cfb4c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235ceceb elementor-widget elementor-widget-image\" data-id=\"235ceceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-300x300.png\" class=\"attachment-medium size-medium wp-image-41\" alt=\"\" srcset=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-300x300.png 300w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-1024x1024.png 1024w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-150x150.png 150w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-768x768.png 768w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-1536x1536.png 1536w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-2048x2048.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbee712 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2cbee712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/open.spotify.com\/show\/65OD6GKsF1qlxppKt7aKWU\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Esc\u00fachanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bd9d8e3\" data-id=\"1bd9d8e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bdb9bc4 elementor-widget elementor-widget-text-editor\" data-id=\"2bdb9bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si no te apetece leer puedes<br \/>escuchar nuestro podcast<br \/><strong>Comercio Local y Digital<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4f4c7 elementor-widget elementor-widget-text-editor\" data-id=\"5c4f4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Disponible en:<\/p><ul><li><a href=\"https:\/\/open.spotify.com\/show\/65OD6GKsF1qlxppKt7aKWU?si=7bJlpV5-Qs68uwAOHT9ITA&amp;dd=1\" target=\"_blank\" rel=\"noopener nofollow\">Spotify<\/a><\/li><li><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/comercio-local-y-digital\/id1683351348\" target=\"_blank\" rel=\"noopener nofollow\">Apple Music<\/a><\/li><li><a href=\"https:\/\/music.amazon.es\/podcasts\/87098e61-f9b7-4395-aaab-7984eafd9349\/comercio-local-y-digital\" target=\"_blank\" rel=\"noopener nofollow\">Amazon Music<\/a><\/li><li><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOWM0MzExYy9wb2RjYXN0L3Jzcw\" target=\"_blank\" rel=\"noopener nofollow\">Google Podcast\u00a0<\/a><\/li><li><a href=\"https:\/\/open.podimo.com\/podcast\/a252f8f3-264d-45ef-a974-60337fffa566\" target=\"_blank\" rel=\"noopener nofollow\">Podimo<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6749da0 elementor-widget elementor-widget-heading\" data-id=\"6749da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En qu\u00e8 he d'invertir: un ERP o un CRM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a9a68 elementor-widget elementor-widget-text-editor\" data-id=\"09a9a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si decideixes contractar un CRM o un CRM integrat en un ERP dep\u00e8n de moltes coses.<\/p>\n<p>Abans de tot, puntualitzo que els ERP, sovint, es poden contractar per m\u00f2duls o parts. Aix\u00f2 et permetria comen\u00e7ar a usar el m\u00f2dul de l&#8217;ERP dedicat a la gesti\u00f3 de clients, el CRM, i m\u00e9s endavant decidir si vols digitalitzar m\u00e9s processos del teu negoci i seguir comprant altres m\u00f2duls.<\/p>\n<p>Per\u00f2 tornant al tema, la decisi\u00f3 sobre si<strong> invertir en un CRM o en un ERP dep\u00e8n de les necessitats espec\u00edfiques de cada pime<\/strong>. Totes dues solucions poden ser molt \u00fatils, depenent dels processos, la mida i els objectius.<\/p>\n<p>Si una pime es centra a millorar la relaci\u00f3 amb els seus clients i tenir una visi\u00f3 completa de les seves interaccions amb ells, pot ser m\u00e9s aconsellable invertir en un CRM. Aix\u00f2 pot ajudar l&#8217;empresa a augmentar la satisfacci\u00f3 del client, fidelitzar els clients i millorar la seva capacitat per prendre decisions informades sobre el seu negoci.<\/p>\n<p>D&#8217;altra banda, si una pime busca optimitzar i automatitzar els seus processos empresarials, un ERP pot ser una millor opci\u00f3. Un ERP pot ajudar l&#8217;empresa a tenir una visi\u00f3 completa de les seves finances, comptabilitat, producci\u00f3, log\u00edstica i recursos humans, el que pot ajudar a millorar l&#8217;efici\u00e8ncia i reduir els costos.<\/p>\n<p>En resum, la elecci\u00f3 entre un CRM i un ERP dep\u00e8n de les necessitats espec\u00edfiques de cada pime. D&#8217;una manera simplista direm que si nom\u00e9s ens interessen els clients no cal invertir en un ERP, amb un CRM n&#8217;hi ha prou, per\u00f2 si volem controlar m\u00e9s processos de forma conjunta amb un CRM no fas res, necessites un ERP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Difer\u00e8ncia entre un CRM i un ERP Arribem al fant\u00e0stic univers de les sigles en angl\u00e8s, les primeres vegades que les veiem poden semblar-nos el mateix, per\u00f2 res m\u00e9s lluny de la realitat. Avui parlem de les difer\u00e8ncies entre un CRM i un ERP. CRM (Customer Relationship Management) i ERP (Enterprise Resource Planning) s\u00f3n dos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-1462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paso-2-ca"],"_links":{"self":[{"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/posts\/1462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/comments?post=1462"}],"version-history":[{"count":4,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/posts\/1462\/revisions"}],"predecessor-version":[{"id":1468,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/posts\/1462\/revisions\/1468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/media\/1454"}],"wp:attachment":[{"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/media?parent=1462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/categories?post=1462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/tags?post=1462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}