{"id":1438,"date":"2023-04-18T10:11:15","date_gmt":"2023-04-18T10:11:15","guid":{"rendered":"https:\/\/blinapp.com\/analizar-el-exito-digitalizacion-tu-pyme\/"},"modified":"2023-06-06T08:03:10","modified_gmt":"2023-06-06T08:03:10","slug":"analitzar-lexit-digitalitzacio-de-la-teva-pime","status":"publish","type":"post","link":"https:\/\/blinapp.com\/ca\/analitzar-lexit-digitalitzacio-de-la-teva-pime\/","title":{"rendered":"Com analitzar l&#8217;\u00e8xit de la digitalitzaci\u00f3 de la teva pime"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1438\" class=\"elementor elementor-1438\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-888ed1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"888ed1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-983fe35\" data-id=\"983fe35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cacbcf elementor-widget elementor-widget-image\" data-id=\"6cacbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/04\/Diseno-sin-titulo-23-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-716\" alt=\"analizar-exito-digitalizaci\u00f3n-pyme\" srcset=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/04\/Diseno-sin-titulo-23-768x432.png 768w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/04\/Diseno-sin-titulo-23-300x169.png 300w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/04\/Diseno-sin-titulo-23-1024x576.png 1024w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/04\/Diseno-sin-titulo-23-1536x864.png 1536w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/04\/Diseno-sin-titulo-23.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6137a32 elementor-widget elementor-widget-heading\" data-id=\"6137a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Com analitzar l'\u00e8xit de la digitalitzaci\u00f3 de la teva pime<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-532c7642 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"532c7642\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4420828e\" data-id=\"4420828e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9f14dc elementor-widget elementor-widget-text-editor\" data-id=\"c9f14dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Si est\u00e0s llegint aquest article \u00e9s que ja has comen\u00e7at a digitalitzar la teva pyme, felicitats! I dic comen\u00e7ant perqu\u00e8, ho sento molt, per\u00f2 aix\u00f2 mai s&#8217;acaba.<\/p>\n<p>Et deixo alguns <strong>indicadors per saber si la digitalitzaci\u00f3 del teu negoci est\u00e0 funcionant correctament<\/strong> o si has de fer canvis.<\/p>\n<p>Hi ha diversos indicadors clau de rendiment (KPIs) que es poden utilitzar per <strong>avaluar l&#8217;\u00e8xit de la digitalitzaci\u00f3 d&#8217;una petita i mitjana empresa<\/strong>:<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49cd87 elementor-widget elementor-widget-text-editor\" data-id=\"c49cd87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Conversions<\/strong>: el nombre de clients potencials o leads que es converteixen en clients reals, mesurat a trav\u00e9s de la taxa de conversi\u00f3. Aquest \u00e9s un bon <strong>KPI per mesurar l&#8217;\u00e8xit de la digitalitzaci\u00f3 del m\u00e0rqueting de la teva pyme<\/strong> o la gesti\u00f3 de clients.<\/li>\n<li><strong>Satisfacci\u00f3 del client<\/strong>: la mesura de la satisfacci\u00f3 del client amb els productes i serveis de l&#8217;empresa, generalment mesurada a trav\u00e9s d&#8217;enquestes o qualificacions. <strong>Aquest KPI serveix per avaluar la digitalitzaci\u00f3 del teu negoci de forma general<\/strong>, ja que la satisfacci\u00f3 d&#8217;un client pot dependre de molts factors i \u00e9s una q\u00fcesti\u00f3 subjectiva. Et recomano que, si vols tenir informaci\u00f3 concreta, ho mesuris amb una enquesta que inclogui diverses preguntes.<\/li>\n<li><strong> Efici\u00e8ncia i efectivitat<\/strong>: la mesura de l&#8217;efici\u00e8ncia i efectivitat dels processos interns, com la gesti\u00f3 de comandes i el seguiment dels clients, i el seu impacte en el temps i els costos. L&#8217;efectivitat es pot saber mitjan\u00e7ant la mesura del temps invertit en realitzar aquest proc\u00e9s abans i despr\u00e9s de digitalitzar-lo. L&#8217;efici\u00e8ncia s&#8217;avalua tenint en compte els recursos utilitzats.<\/li>\n<li><strong> Productivitat<\/strong>: la mesura de l&#8217;efici\u00e8ncia i efectivitat dels empleats, mesurada a trav\u00e9s de la quantitat de tasques realitzades per hora o dia. Aquest ser\u00e0 un bon <strong>KPI per analitzar el resultat de la digitalitzaci\u00f3 dels processos de l&#8217;\u00e0rea operativa de l&#8217;empresa<\/strong>, com la producci\u00f3 i l&#8217;enviament.<\/li>\n<li><strong> Retenci\u00f3 de clients<\/strong>: la mesura de la quantitat de clients que continuen comprant productes i serveis de l&#8217;empresa al llarg del temps. La retenci\u00f3 de clients \u00e9s un <strong>KPI espec\u00edfic per avaluar la satisfacci\u00f3 del client<\/strong>.<\/li>\n<li><strong> Ingressos<\/strong>: la mesura dels ingressos generats per l&#8217;empresa, incloent la quantitat de vendes i la marge de guany. Aquest <strong>KPI serveix per avaluar la digitalitzaci\u00f3 de diversos processos<\/strong>.<\/li>\n<li><strong> Rendibilitat<\/strong>: la mesura de la rendibilitat de l&#8217;empresa, incloent els ingressos i els costos totals. Aquest <strong>KPI serveix per avaluar la digitalitzaci\u00f3 de diversos processos.<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6c8e3 elementor-widget elementor-widget-template\" data-id=\"ff6c8e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"728\" class=\"elementor elementor-728\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-100df1a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"100df1a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61796e6b frostedglass\" data-id=\"61796e6b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e76e246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e76e246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55cfb4c3\" data-id=\"55cfb4c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235ceceb elementor-widget elementor-widget-image\" data-id=\"235ceceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-300x300.png\" class=\"attachment-medium size-medium wp-image-41\" alt=\"\" srcset=\"https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-300x300.png 300w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-1024x1024.png 1024w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-150x150.png 150w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-768x768.png 768w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-1536x1536.png 1536w, https:\/\/blinapp.com\/wp-content\/uploads\/2023\/03\/Comercio-Local-y-Digital-1-2048x2048.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbee712 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2cbee712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/open.spotify.com\/show\/65OD6GKsF1qlxppKt7aKWU\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Esc\u00fachanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bd9d8e3\" data-id=\"1bd9d8e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bdb9bc4 elementor-widget elementor-widget-text-editor\" data-id=\"2bdb9bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si no te apetece leer puedes<br \/>escuchar nuestro podcast<br \/><strong>Comercio Local y Digital<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4f4c7 elementor-widget elementor-widget-text-editor\" data-id=\"5c4f4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Disponible en:<\/p><ul><li><a href=\"https:\/\/open.spotify.com\/show\/65OD6GKsF1qlxppKt7aKWU?si=7bJlpV5-Qs68uwAOHT9ITA&amp;dd=1\" target=\"_blank\" rel=\"noopener nofollow\">Spotify<\/a><\/li><li><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/comercio-local-y-digital\/id1683351348\" target=\"_blank\" rel=\"noopener nofollow\">Apple Music<\/a><\/li><li><a href=\"https:\/\/music.amazon.es\/podcasts\/87098e61-f9b7-4395-aaab-7984eafd9349\/comercio-local-y-digital\" target=\"_blank\" rel=\"noopener nofollow\">Amazon Music<\/a><\/li><li><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOWM0MzExYy9wb2RjYXN0L3Jzcw\" target=\"_blank\" rel=\"noopener nofollow\">Google Podcast\u00a0<\/a><\/li><li><a href=\"https:\/\/open.podimo.com\/podcast\/a252f8f3-264d-45ef-a974-60337fffa566\" target=\"_blank\" rel=\"noopener nofollow\">Podimo<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2edad08 elementor-widget elementor-widget-text-editor\" data-id=\"2edad08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Com podeu veure en els KPI explicats, molts d&#8217;ells s\u00f3n molt vers\u00e0tils i poden avaluar com s&#8217;han digitalitzat processos molt diferents. Per poder saber qu\u00e8 ha funcionat i qu\u00e8 no sense fer una avaluaci\u00f3 molt complexa, et recomano que <strong>digitalitzis la teva pyme poc a poc i decideixis pr\u00e8viament quins KPI avaluaran cada proc\u00e9s.<\/strong><\/p>\n<p>D&#8217;aquesta manera podr\u00e0s saber qu\u00e8 funciona i qu\u00e8 no a temps per modificar-ho i podr\u00e0s <strong>comparar quina digitalitzaci\u00f3 \u00e9s m\u00e9s rendible a la teva pyme<\/strong> per decidir canvis futurs.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Com analitzar l&#8217;\u00e8xit de la digitalitzaci\u00f3 de la teva pime Si est\u00e0s llegint aquest article \u00e9s que ja has comen\u00e7at a digitalitzar la teva pyme, felicitats! I dic comen\u00e7ant perqu\u00e8, ho sento molt, per\u00f2 aix\u00f2 mai s&#8217;acaba. Et deixo alguns indicadors per saber si la digitalitzaci\u00f3 del teu negoci est\u00e0 funcionant correctament o si has [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-1438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paso-5-ca"],"_links":{"self":[{"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/posts\/1438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/comments?post=1438"}],"version-history":[{"count":4,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/posts\/1438\/revisions"}],"predecessor-version":[{"id":1443,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/posts\/1438\/revisions\/1443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/media\/1141"}],"wp:attachment":[{"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/media?parent=1438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/categories?post=1438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blinapp.com\/ca\/wp-json\/wp\/v2\/tags?post=1438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}